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Privacy Policy

Revised on [Insert Date]

This page contains the information gathering and use policies adopted by GWM (“GWM”, "we", "us", "our") in connection with this website. References to GWM shall include GWM AG (Baarerstrasse 55, CH-6300 Zug, Switzerland). GWM AG (Company number: CHE-109.617.383) is authorised by FINMA and regulated by the SO of AOOS in Switzerland.

1. Information we collect

Our website is designed to minimize data collection. We do not use cookies, tracking technologies, or online forms to gather your personal information. However, when you visit, our web servers automatically record technical data, such as your IP address, browser type, operating system, and the date and time of your access. This is standard for most websites and helps us maintain functionality and security. If you engage us as a client, we collect personal data you provide directly—such as your full name, address, email, phone number, and financial details—through meetings, emails, or documents. This information is essential to deliver our wealth management services and meet regulatory requirements.

The web traffic and the web server may be routed through or be in the United States of America.

2. How we use your information

We use your information for the following purposes:

  • To communicate with you, including responding to inquiries and sending updates.
  • To comply with legal obligations.
  • To analyze usage trends and improve user experience.

3. Sharing your information

We do not sell your personal information. However, we may share your information with third parties in the following cases:

  • With service providers who help us operate our website and services.
  • When required by law or to protect our legal rights.
  • With your consent or at your direction.

4. How long we keep your data

Technical data, like server logs, is retained only as long as needed for operational and security purposes—typically no more than a few months. Client data is kept for the duration of our business relationship and for 10 years after it ends, as required by Swiss financial laws (CO, Art. 958f). In some cases, we may retain data longer if required for legal defense or audits.

5. Your rights

The FADP (Federal Act on Data Protection) or DSG (Datenschutzgesetz) (Art. 25-28) grants you rights over your personal data. You can request access to the data we hold about you, ask us to correct inaccuracies, or demand its deletion if we no longer have a legal basis to keep it. You also have the right to object to certain processing activities. To exercise these rights, contact us at info@gwmag.ch or +41 44 205 51 00. We’ll respond within 30 days, as required by law, unless exceptional circumstances apply.

6. Data security

We implement reasonable security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no data transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Cookies policy

Unlike many websites, ours does not use cookies, web beacons, or similar tools to track your behavior online. We value your privacy and limit data collection to what’s essential.

8. Changes to this privacy policy

We may revise this Privacy Policy to reflect changes in our practices or legal requirements. Any updates will be posted here, with the date at the top reflecting the latest version. We encourage you to review it periodically.

9. Contact us

If you have any questions about this Privacy Policy, please contact us at:

Email: info@gwmag.ch

Phone: +41 44 205 51 00

Address: Baarerstrasse 55, CH-6300 Zug